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NEW SEASON

Discover Prima Donna's SS20 Swimwear Collection

Uniting figure-flattering silhouettes, vibrant colours and eclectic prints, Prima Donna drew its inspiration from the mythical city of Marrakesh for its SS20 swimwear line, resulting in an irresistibly glamorous and bohemian collection. While the Belgian house was built on lingerie, swimwear has become something of a signature for Prima Donna in recent years. Launching its first swimwear collection in 2013, the label prides itself on creating fashion-forward swimwear that has all the underpinning you require to feel comfortable and supported.

With an emphasis on innovative silhouettes and premium fabrics, each design is fitted on real women of all sizes and altered by in-house artisans to ensure women of every shape feel beautiful wearing each piece.

This season sees the introduction of retro-inspired silhouettes. The Atlas bikini channels a vintage 1950s holiday mood in a feminine longline shape with coordinating high-waisted bikini briefs that are especially flattering on curvier figures. 

The print you need in your swim collection this season is paisley. We love the Casablanca collection for its tan-line friendly bandeau bikini top and super-flattering high-rise briefs. For a pop of colour, look to the '70s-inspired Sahara bikini - the bright orange shade will beautifully complement sun-kissed skin.

Top of our wish list this season? The standout electric blue Sahara swimsuit. This scoop-neck style is flatteringly fitted with lightly padded cups for lift and shape without adding volume, while the on-trend ribbed finish adds a subtle hint of texture to the clean-lined silhouette. 

Of course, no holiday wardrobe would be complete without a few statement cover ups to finish your poolside look. Made from lightweight fabrics, Prima Donna's breezy kaftans and pareos will exude easy elegance from sunrise to sunset. The paisley-print Casablanca kaftan is perfect for lounging poolside: wear yours with a coordinating or plain bikini, adding gold-tone jewellery to evoke a sense of bohemian glamour. Meanwhile, the Sirocco pareo is made for sun-drenched escapes, printed with tropical blooms against a pink backdrop - slip it over the a bikini before heading to the beach.

Click here to browse and shop Prima Donna Swim.

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