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Prima Donna's Exclusive New Collection

Renowned for its exquisitely crafted, beautiful lingerie that's unmatched in comfort and fit, Belgian lingerie house Van de Velde has been reinventing the conventions of luxury lingerie since it was founded in 1919 by corset-maker Margareta Van de Velde and her husband. Now, just in time for party-season, the Belgian lingerie house is bringing a little sparkle to our lingerie drawers with a high-glamour reimagination of the iconic Prima Donna Deauville to celebrate their 100th anniversary.

Beloved by millions of women across the globe, the legendary Deauville was first introduced over 15 years ago and has since been produced in over 30 colours. An ultra-elevated take on the brand's signature style, this highly covetable collection is timeless, versatile and chic, seamlessly marrying the label's offer of quality and comfort with an opulent feel.

Fabulously festive in a luxe combination of sheer-tulle and sumptuous black and gold embroidery, this is the perfect lingerie to underpin your evening style. The eye-catching statement straps on the collection's full cup bra are a noteworthy detail, featuring elegant guipure lace and intricate embroidery. 


As fit is just as important as style, Prima Donna's production process takes up to 18 months and includes fittings with hundreds of women of all body types. With craftsmanship at the heart of the brand's DNA, each piece is made from high-quality, European-sourced fabrics and precisely cut to flatter your curves with up to 50 stages of manual assembly.

The ultimate go-to for combining beauty with function, Prima Donna remains beloved all over the world for its beautiful lingerie that doesn't compromise on support.

Shop the limited edition 100th anniversary collection online at Elyse Body.

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